This microsite encourages the citizens of Thailand to contribute ideas on how to make Thailand a better place. The ideas, personal information and a photo that are contributed will be converted into a customised video that celebrates the contributor as a world champion idea generator.
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| Landing page of ideas above an illustration of Bangkok city. |
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| The sketch pad to illustrate your ideas. Complete a personal detail form to generate a video celebration your idea |
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| This is the page with displaying the illustrated idea and generated video. There is also a gallery of other contributors. |
Results
In a week and a half, we saw over a thousand submissions, over 10,000 votes and many many more 'click-throughs'. It has currently taken a life of its on. We recieved emails of praise from Thai consumers, thanking us for giving them a voice and a platform to illustrate their ideas and views. The viral video has been a successful 'drive-to-site'.
