|More BMW carpools = Less carbon emissions|
|More BMW carpools = More people experiencing the joy of BMW cars|
|More BMW carpools = Less other brand cars on the road = Less carbon emissions|
By allowing BMW owners to "Share the Joy", those who don't own a BMW car can experience how wonderful the cars are. Perhaps it can persuade or convince others to purchase BMW cars in the near future. This creates a community of sharing and caring through their wonderful cars.
|CTA to BMW owners and carpool enthusiasts.|
Statistics of reduced carbon emission is monitored.
|Profile of BMW owners and it's car poolers.|
A community of sharing and caring is instantly created.